The Bagel was started in early 2025 because growing up in Auckland, we always heard the same thing: "Auckland is boring." "There's nothing to do." We knew that wasn't true, so we decided to prove it once and for all.

Every Thursday at 9AM, we send you the best things happening in Auckland that weekend and the week ahead, completely free, straight to your inbox.

We're not a big media company with crazy funding. Just people who love this city and want to see more Aucklanders actually get out and enjoy it. We grew up never having anyone point us to the cool stuff happening, and if we were alerted, it was often too late. The Bagel is our way of making sure that never happens to you.

Today, over 21,000 Aucklanders read The Bagel every week, and we're eternally grateful for every single one of you.

As for who's actually behind The Auckland Bagel... that's a mystery for now. Maybe one day we'll do a big reveal 😉